Amgen Tour of CA - Paso Robles
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2011 Amgen Tour of California

Gear Up for the 2011 Amgen Tour of California with Official Race Merchandise

2011 Race Merchandise Now Available Through Online Store

ATOC Assorted MerchandiseLOS ANGELES (April 19, 2011) – Official race merchandise for the 2011 Amgen Tour of California is now available for purchase on the race website, www.amgentourofcalifornia.com.

The online store, which is available 24/7, is the place for fans and cycling enthusiasts to gear up for this year’s race, which takes place over eight consecutive days from May 15-22, covering nearly 800 miles of scenic California roadways, highways and coastlines. Official race merchandise of the 2011 Amgen Tour of California includes something for everyone – from official race leader jerseys, outerwear, hats, collectables and more. Each year the race creates and produces new merchandise with new designs for men, women and children, and they are only available while supplies last.

"We are very excited to release the official race merchandise for the 2011 Amgen Tour of California," said Sean Ryan of AEG Merchandise. "The top selling items are always the official jerseys, especially the leader jersey. The race leader jersey is a long-standing tradition for professional cycling races, so sporting one is a great way to support the race and cyclists."

For the third year in a row, Hincapie Sportswear has been named the official jersey supplier for the Amgen Tour of California and will produce specially designed jerseys awarded to riders who excel each stage in certain classifications.

In addition to the race jerseys, local host city merchandise representing each of the eight race stages is also available, as well commemorative merchandise from previous years.  While visiting the Amgen Tour of California website, fans can sign up for special merchandise offers, updates and announcements about the race. Additionally, select merchandise also will be available during the race in May at Amgen Tour of California store locations throughout the Lifestyle Festival. The Lifestyle Festival gives cycling enthusiasts a place to experience race day festivities in the hours leading up to each of the exhilarating stage finishes.

For more information about the 2011 Amgen Tour of California merchandise, please visit www.amgentourofcalifornia.com/Tour/merchandise.html. For more information or to buy the 2011 Official Race Jersey, please visit www.amgentourofcalifornia.com/Peloton/jerseys.html.

About the Amgen Tour of California

The largest cycling event in America, the 2011 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course from May 15-22, 2011.

About Amgen

Amgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science’s promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease, and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people’s lives. To learn more about our pioneering science and vital medicines, visit www.amgen.com.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Times Square's Best Buy Theater; Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG LIVE, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.

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Media Contacts:

AEG
Michael Roth; 213-742-7155; mroth@aeg-la.com

GolinHarris
Erin Barrier; 213-438-8707; ebarrier@golinharris.com

Paso Robles
Shonna Howenstine; 805-227-7236; shonna@prcity.com

2011 Route Map

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