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ASO and AEG Expand Cycling Partnership Agreement

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AEG - ASO logosLOS ANGELES (January 20, 2011) – Amaury Sport Organisation (ASO) and AEG, owners respectively of the Tour de France and the Amgen Tour of California cycling races, announced that they have extended their media partnership through 2013. The partnership, which originally began with the 2008 Tour de France and 2009 Amgen Tour of California, will continue to support the development of each organization’s race through comprehensive cross-promotional platforms.

Beginning with the upcoming 2011 Amgen Tour of California, which will be held May 15-22, 2011, the extended partnership will continue ASO’s responsibility of overseeing all aspects of the race’s television production. ASO will once again bring the award-winning Tour de France television production team to California, including Jean-Maurice Ooghe, who has directed the television broadcast for many Tour de France races. As with the 2010 race, the entire 2011 Amgen Tour of California will be shot and distributed in high definition, showcasing the picturesque landscape of California to a global audience, including Eurosport in Europe and the VERSUS network in the United States.

In addition to production of the broadcast, ASO will continue to assist AEG with the international distribution of the Amgen Tour of California television and digital media rights. ASO will develop, produce and distribute a portfolio of programming formats, including a daily highlights and recap package. In 2010, the Amgen Tour of California was distributed to more than 200 countries and territories and was seen live in more than 90 countries on some of the main cycling channels worldwide, including Eurosport in Europe, VERSUS in the United States, J Sports in Japan, SBS in Australia, Fox in New Zealand, and Supersport in Africa.

"The Amgen Tour of California has become one of the premier cycling events on the international calendar, and we are proud to continue our support of a race that further elevates the appeal of this great sport worldwide," said Yann Le Moenner, managing director, ASO. "Additionally, producing and distributing broadcast images of the 2011 Amgen Tour of California on an international platform further demonstrates that ASO’s expertise is recognised not only in Europe, but on an international level as well."

"AEG is delighted to extend our partnership with the Amaury Sport Organisation, which is the world’s best organizer of bicycle races," said Andrew Messick, president, AEG Sports. "We expect that ASO will continue to provide viewers around the world with an extraordinary documentation of the race, showcasing of the incredible beauty and diversity of the state of California."

About the Tour de France
Running from Saturday, July 2 to Sunday, July 24, 2011, the 98th Tour de France will be made up of 21 stages and will cover a total distance of 3,471 kilometres.  For more information, visit www.letour.com.

About the Amgen Tour of California
The largest cycling event in America, the 2011 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course from May 15-22, 2011.

About ASO
ASO is a wholly owned subsidiary of the Media Group "EPA", Edition Philippe Amaury.  Created in September 1992, ASO is specialized in the organisation of renowned sports events, such as the Tour de France, the Dakar Rally and the Paris Marathon.  Over the last few years, the company has expanded, ASO having intensified its activities in cycling (Vuelta cycling, Tour of Qatar, Tour of Oman) and taken up new disciplines, such as golf (the Open de France, the oldest tournament on the European continent) and has launched the Merrell Oxygen Challenge (Out Door Event, trail and Mountain bike).

About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Times Square's Best Buy Theater; Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG LIVE, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.

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Media Contacts:

AEG
Michael Roth; 213-742-7155; mroth@aeg-la.com

ASO
Christophe Marchadier; +33 1 41 33 15 35; cmarchadier@aso.fr

 

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